You probably know Mac’s face, although you may not know who he is. You’ve undoubtedly seen an ad for his upcoming concert since there’s a larger-than-life photo of him on a billboard along the northbound 101 safety corridor outside of Eureka. It shows Mac Demarco, a 20-something dude in a hoodie with a gap-toothed grin, and tells us he has a show in the Sapphire Palace at the Blue Lake Casino on Wednesday, May 15.
Mac popped up in my Facebook feed last week, a post from Happy, an Australian music mag I follow, with a link to his latest YouTubeage. They explain, “Mac DeMarco has shared a new video for [the song] ‘On The Square,’ the latest taste from his upcoming album Here Comes The Cowboy. We’re not sure what on earth’s going on in this video, but it’s great.”
I don’t know what’s going on either, but the strangeness features Mac in formal dress with a pig mask and a Cthulhu mask building a white brick wall. The music is what I’d called mellow alt. rock, others call it “slacker rock,” Mac prefers “jizz jazz.” The new album was just released on Mac’s record label called simply Mac’s Record Label. He recorded it with vintage Japanese synthesizers and beat-up guitars in an apartment studio called Jizz Jazz Studios.
There’s a very local angle to all this: Mac’s successful career is intimately interconnected with former Eurekan Michelle Cable of Panache Booking.
Michelle is currently located in L.A. but she founded Panache in 1998 in Eureka, starting off with a zine. I wrote some stuff for Panache. And when Jensen Rufe made a movie about the local DIY scene, “Rural Rock & Roll,” in 2006, Michelle and I served as talking heads providing commentary. (If you’re a Humboldter, you can see lots of people you know here.)
As noted in a company bio, “Panache has existed as many different entities in the music industry since then. We originated as a music zine, born out of the pure love of discovering bands that both inspired and shook your soul. Eventually Panache evolved into a North American booking agency when we started organizing tours for bands nationwide.
After existing as an agency for over a decade, Panache expanded into music management to help our uniquely talented artists find the guidance they needed to develop their art into sustainable, healthy, long-lasting careers.”
There’s much more to Michelle’s story, a move to NYC, a bad van crash, recovery, etc. before eventually coming home to California. Panache today is described as “a collective of independent minded music lovers who pride ourselves in thinking outside the box [as they] bridge the gap between DIY culture and commercial success while always keeping the artist’s best interest and integrity to heart.”
I’m sure this will be a cool show. The opening act was supposed to be Instagram phenom Melanie Faye who loves guitars, Jimi and rainbows. However, Mac and co. report, “Some sad news – unfortunately, Melanie Faye can’t join Mac on tour this May… (but you can see what you missed)
“However, [Aussie pop singer] Holiday Sidewinder will join for all of Melanie’s dates (except Seattle)!
Check out the updated tour poster above made by the talented Robert Beatty. Doors @ 8 p.m. Showtime @ 9. Ages 16+ and they note, no chairs, “standing room only.”